Client Centred Selling SKILLS


This highly engaging learning experience will ensure professional sales people connect with their clients, to maximise every sales opportunity. From creating a focussed commercial strategy, through to effective client management, these truly interactive two days will ensure delegates have the knowledge and tools to help ensure sales success. 

This programme, delivered by one of our highly credible and experienced sales facilitators, will make you more effective, confident and efficient and if you are looking to improve your current commercial approach and increase your sales... this course is a must!! 

This course is fully funded by ERDF.


Who SHould attend?

Anyone responsible for generating new business and/or developing relationships to maximise business opportunities in a face to face business environment. Interested businesses must be based in the Greater Manchester  area  and be committed to driving the growth of their business and improving their current commercial sales approach. 

The following ERDF eligibility criteria must be met: 

  • Business that are looking to increase their turnover and / or the number of staff they employ 
  • Business is based in theGreater Manchester area
  • Employ less than 250 staff (FTE)
  • Turnover less than 50 million Euros or balance sheet less than 40 million Euros
  • Not have exceeded 200,000 Euro in State Aid in a rolling 3-year period 


  • Buyer Behaviours
  • Competitor Analysis 
  • Customer Journey
  • Influencing Skills 
  • The Sales Process
  • How to Build and Maintain Rapport
  • Listening Skills
  • Questioning Skills - From Open to Commitment 
  • The Soft Facts - The Key to the Sale 
  • Presenting Solutions
  • Networking Skills 
  • Dealing with Resistance / Closing 





“The course contained extremely useful techniques and ideas. Keeping the theory sessions top-line made the course both interesting and enjoyable. As a result, the ideas will stick at the forefront of my mind. I loved this course and how it was structured.” - Craghoppers

“We have been using Total Excellence Centre now for over 5 years and the sales and sales leader training they have designed and delivered for us has had immediate and long term lasting returns for the company.” - Friday Media Group

Programme Dates

8th & 9th March 2018 - There are just 3 places available for this course.

1st & 2nd May 2018 - There are still 10 places available for this course.

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